The roots of the Davines Group lie where sustainable beauty meets concrete commitment. Attention to the planet and to man has been part of the company’s DNA since its founding; in particular, environmental sustainability has always been considered as a responsibility towards future generations. 

The northern Ethiopian plateau is at risk of desertification. For this reason, we choose it for our carbon offsetting project.

In the EthioTrees project, CO2 is compensated by planting native tree and shrub species, mostly through soil protection. 

An important part of this project is dedicated to training the local population to protect the soil, setting up a maintenance plan that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, those who are not landowners.

With EthioTrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.

Part of the funding is also used for the expansion of rainwater catchment areas for the village’s supply water, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water. 

We provide training in beekeeping, incense collection and extraction, which help the local population make craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.